1994 Magic Rabbit - Small

Peek back around 30 years with Magic Rabbit, the rare Ili Pika plush from the Tianshan Mountains. Did he leap from alpine slopes to arcade screens?

Born from a legend first spotted in 1983, I’m stitched in the image of a creature so rare, some thought I was a myth... or a bunny pulled from a magician’s hat!

Children whispered about me, cameras chased me, and by 1994, a familiar-looking figure began bouncing through the digital world. My pixel twin lit up arcades, consoles, and the telly, all long ears and electric charm.

With my two-toned fur and tufted ears, I’m here to stir up some mountain mischief with you.